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Supermouth is a well-established name in the Oral Care universe. They came to us to help introduce their newest invention: the SuperMouth ULTIM8 SmartBrush™ System, an advanced electric toothbrush for oral care with cutting-edge technology, unparalleled convenience, and superior performance.
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Directed & Produced by Plenty
Client: SuperMouth
Country: USA
Year: 2025
A dating app to find the right tootbrush. That was the brief we had from the client.
Working along them, we developed the app, the characters that would live in it, the environment were the story takes place, and a beautiful demo to show this lovely product in all its glory.
Dating App
For the app's UI we went for a clean, colorful and easy-to-read interface, that included some amusing on-screen 2d animation.
Character Design
As in any dating app, we may come across a variety of characters you'll surely be quick to dismiss. We made sure Stinky, Old Faithfull and Spike represented that well-known feeling.
We also tried and give them distinct personalities and qualities without the use of faces nor hands, as we didn't want this to be too childish, since the product is aimed at adults.
Bathroom Space
Luminous, minimal and clean but not too fancy or excessively modern.
The task was too inviting not to try different approaches. We went through a variety of optiones before settling on ‘the one’.
Product Demo
The idea was to highlight the key features of the SuperMouth Ultim8, starting of course with the unique design of its bristles. Designed to work around and in/between the teeth.
It was also important to show up close how weld built this product is. As well as other key features, like its UV sanitizer and dryer, pressure sensors, multiple modes, and its waterproof quality.
Motion
tests
Credits
Client: SuperMouth
Agency: Mudge
Production Company: 1stAveMachine
Executive Production: Kate Cell, Pefy Carr Rollitt
Producer: Catalina Moyano
VFX Supervisor: Diego Gambarotta
Plenty team:
Executive Creative Director: Mariano Farías
Executive Production: Gladys Esquivel, Pedro Reales
Coordinator: Marina Dominioni
Director: Francisco Capuzzi
Animation Director: Hernán Estevez
Design: Leonardo Martin, Nicolás Reyna, Maximiliano Vera
Animation: Juan Ignacio Garay, Pablo Ferreiro
Houdini Artist: Juan Ignacio Garay
Sims: Benjamín Jagusieczko, Sebastián Pellegrino
Compositing and CC: Maximiliano Lagraña
Sound: We Are Bamba