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Tigoût blends craft and tech into a visual experience of calm indulgence. Using photogrammetry and motion design, we built a world that feels elegant, sensory and close — just like the product itself.
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Directed & Produced by Plenty
Client: Tigoût
Country: Argentina
Year: 2020
The elegance of the product inspired us to create environments that generated tranquility and elegance, and that will be part of your day to day as your home, or working in a coworking, or in a hotel room at night, and of course in a plane to calm flight anxiety.
Tigoût was a project where we wanted to show what happens when you mix a quality product with technology.
The result was the same combination brought to the design and animation.
Credits
Plenty team:
Executive Creative Director: Mariano Farías
Creative Director: Victoria Sánchez
Executive Producer: Clara Etcheverry
Production coordinator: Clara Etcheverry
Director: Luis López
Art Director: Luis López
Design: Luis López & Mauro Bressan
3D Animation: Luis López
Shading and lighting: Luis López, Mauro Bressan, Daniel Rivas
Simulations: Luis López
Lead compo: Max Lagraña
Music & Sound Design: Jesus Mucci
Locution: Jonah Schwartz