Always On – Mas
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In this project for our friends at Coppel, we combined live action with 2D and 3D animation to create entirely fictional and fantastical worlds. From a simple idea, we built a visual universe that blends the everyday with the imaginary, bringing to life colorful, dynamic, and playful scenes.
The result is a vibrant piece that invites viewers to dream and enjoy the fusion between the real and digital worlds..
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Directed & Produced by Plenty
Client: Coppel
Country: Mexico
Year: 2019
Breakdown
Credits
Client: Coppel
Andrea Almeida, José Luis Morgan De La Vega, Ivonne Aragón Salazar
Plenty team:
Executive Creative Director: Mariano Farías
Director: Willy Zapiola
Creative Directors: Francisco Ibarrola, Matias Aguilu, Luchito Campanelli, Guillermo Zapiola.
Account Managers: Paula Medina, Anahí Abella & Florencia Herrero
Executive Producer: Pedro Reales
Art Director: Guillermo Zapiola & Francisco Capuzzi
Assistant Director: Ago Carrera
Shading and lighting: Javier Eyherabide, Francisco Capuzzi, Victoria Kociman, Daniel Rivas
3D Animation: Esteban Blazquez, Ezequiel Leiva, Nicolas Pellegrino
VFX Supervisor: Juan Manuel Nuñez
Lead Compo: Maximiliano Lagraña
Compositors: Nicolas Pellegrino, Lautaro Azcuy
Camera tracking: Mauri Mansilla
Music & Sound Design: Jesús Mucci
Live Action: *Un Monton Films*
Director: Guillermo Zapiola
Executive Producer: Pedro Reales
Production Manager: Diego Chinen
Assistant Director: Diego Mesa
Cinematographer: Cristian Cottet
Focus Puller: Pablo Turdera
Key Grip: Nestor Paradiso
Gaffer: Renzo Silvetti
Wardrobe Stylist: Majo Aicardi
Art Director: Marce Chiesa
Prop Master: Gaston Torres
Hair & Makeup: Laura Delbosco