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We created this simple yet challenging spot for Coppel together with our friends at Brands&People.
We go into and out from devices by playing with false perspectives, using a visual resource called graphic cubism in which objects can be turned 90 degrees without altering the layout or its legibility, but changing the aesthetic of the composition.
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Directed & Produced by Plenty and Brands&People
Client: Coppel
Country: Mexico
Year: 2015
Credits
Client: COPPEL
Mercadotecnia: Diego Calderón Franco, César Quintero Fuentes
Agency: BRANDS & PEOPLE
Creative Director: Osvany Tolosa
Brand Manager: Dania Gámez
Directed by: Plenty
Creative Director: Mariano Farías
Executive Producer: Inés Palmas
Producer: César Morán Mazo
Art Director: Valeria Moreiro
Design: Valeria Moreiro, Mariano Farías & Luis Sencio
Animatic: Sergio Slepczuk
Animation Director: Hernán Estévez
2D & 3D Animation: Hernán Estévez, Macs Riedel, Sergio "Fuego" Damonte & Mariano Farías
Graphic Design: Valeria Moreiro
3D Modelling: Luis Sencio, Federico Bogado, Benjamín Jagusiecsko & Romina Cristaldo
Lighting and rendering: Fede Kanno, Federico Bogado & Mariano Farías
Lead VFX: Fernando Morán
Compositors: Fernando Morán, Ancel Patterson & Benjamín Jagusieczko