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Chinese apparel giant Meters/Bonwe released a three-part campaign to launch its new line of alphabet tees made in collaboration with Disney. We worked along Anomaly Shanghai, P.I.G. China and Passion Pictures to create three whimsical 15-second spots centered around themes of Fun, Love and Joy.
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Directed & Produced by Plenty, Anomaly Shanghai, P.I.G. China and Passion Pictures
Client: Meters Bonwe
Country: Worldwide
Year: 2013
Credits
Client: Meters /Bonwe
Brand Manager: Yao Sun (Yoyo)
Agency: Anomaly Shanghai
ECD: Kam Cheung Chau (Elvis)
ACD: Kang Meng Chong (Nikken)
Production company: PIG China
EP: Melissa Lee
Rep Company: Passion Pictures
MD / EP: Katie Mackins
Directed by: Plenty
Creative Director: Mariano Farías
Art Director: Valeria Moreiro
Executive Producer: Inés Palmas
Animatic: Sergio Slepczuk
Design: Valeria Moreiro, Federico Bogado, Mariano Farías
3D Modelling: Agustín Schilling, Federico Kanno, Federico Bogado & Waypoint
Animation: Hernán Estévez, Mariano Farías, Macs Fiedel, Sergio Damonte & Waypoint
Matchmoving: Nicolás Landajo, Mauricio Mancilla, Daniel Venditti, Hernán Estévez, Macs Riedel & Sergio Damonte
Rendering & Lighting: Fede Kanno, Juan Pablo de Belva & Waypoint
Lead Compositing: Matías Mastrogiano
Compositing: Matías Mastrogiano, Fabricio Amato, Ezequiel Villanueva, Leopoldo Castro, Juan Pablo de Belva
Montage & Edition: Mariano Farías
Assistant Production: Clara Etcheverry
Choreographer: Vera Goldman Dixon
Photography: Sol Abadi
Live Action Shooting: Sol Abadi Production
Music and Sound Design: Mil Cables