Makes it Happy!
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Wall’s asked for a summer fun spot. We gave them an explosive film filled with 2D and 3D elements: floating hearts, flowers, musical notes, fruit, and butterflies dancing around happy people enjoying their ice cream.
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Directed & Produced by Plenty and 1stAveMachine
Client: Wall’s
Country: Worldwide
Year: 2023
Mixing Medias
Palm trees, sunglasses, beach balls, flowers, water, umbrellas, fruits and hearts help this summer-fun commercial come alive! We designed, illustrated, produced and animated everything you see coming out of the ice cream.
Graphic Campaign
Credits
Plenty team:
Executive Creative Director: Mariano Farías
Executive Production: Pedro Reales & Gladys Esquivel
Coordinators: Paula Pescio & Marina Dominioni
Art direction: Natalia Ramadori & Francisco Capuzzi
Concepts: Nahuel Rollan, Mariano Aponte, Teresita de Angelis
3D art: Javier Eyherabide, Mauro Bressan, Agustina Bobadilla Lighting: Nicolás Pellegrino & Benjamín Jagusieczko
Animation direction: Sergio Slepzuck
Motion direction: Hernán Estevez
Animation Motion Graphic: Hernán Estevez, Santiago Luque, Juan Ignacio Garay
Animation Characters: Pablo Grato, Gabriel Sabsay
Animacion 2D Tradicional: Eugenia Casal, Hernan Bruno, Teresita de Angelis
Modelado: Juan M. Miyagi, Juan pablo Prada, Sebastián Pellegrino, Benjamín Jagusieczko
Rig: Many World
Generalistas 3D: Benjamín Jagusieczko, Sebastián Pellegrino
Compo Lead & VFX Supervisor on set: Maximiliano Lagraña
Compo: Nicolás Pellegrino, Sebastián Pellegrino, Benjamín Jagusieczko
Rotoscopias & clean beauty: Juan Pablo Prada, Edgard Simkin, Ludmila Moreno Rodriguez, Gaston Batlle, Daniel Venditti, Martin Quiros, Silvina Lesa Brown
Matchmove: Mauricio Mansilla, Antonio Agoglitta, Pimba
KV
Coordinator: Stefanía Aizaga
Art Direction: Francisco Capuzzi
3D art: Javier Eyherabide, Maximiliano Vera, Mauro Bressan