Identity
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We developed the full motion identity for HBO Latin America, building a system where light, texture, and rhythm bring the brand’s cinematic essence to life. Each movement feels premium, precise, and unmistakably HBO.
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Directed & Produced by Plenty
Client: HBO
Country: Latam
Year: 2014
Designing the HBO GO Experience
We extended HBO’s visual language into the digital world with the branding for HBO GO. The goal was to translate the channel’s cinematic essence into an interactive, on-demand experience — where motion, rhythm, and light guide the user through content.
We built a cohesive system that feels premium and fluid, connecting on-air identity with digital navigation while keeping storytelling at the heart of every frame.
Credits
Client: HBO LABS
Creative Director: Raul Hernández Mezerhane
Sr. Art Director: Jesús Martinez
Brand Manager: Carolina Grau
Directed by: Plenty
Art Director: Pablo Alfieri & Andres Reisinger
Animation Director: Mariano Farías
Production: Inés Palmas
Design: Andrés Reisinger, Sebastian Curi, Agustín Schilling, Carolina Carballo, Elda Broglio, Pablo Alfieri & Mariano Farías
2D Animation: Hernan Estevez, Mariano Farias & Sebastian Curi
Scripting: Agustin Schilling
3D Modeling: Andrés Reisinger, Sebastián Curi, Matías Petroli, Juan Martin Miyagi & Agustín Schilling
3D Animation: Hernán Estevez, Sebastian Curi, Agustín Schilling, Hernán Estevez, Mariano Farías & Matías Petroli
Shadding, Lighting & Rendering: Agostina Carrera, Andrés Reisinger, Matías Mastrogiano & Sebastián Curi
Compositing & Postproduction: Matías Mastrogiano, Sebastián Curi & Pablo Alfieri
Montage & Edition: Mariano Farías
Music and Sound Design: Juan Tortarolo & Mil Cables