Manifesto
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“Living Identities” is Plenty’s approach to Motion Identity, an exploration of how brands can think, feel, and behave through motion. This manifesto film captures that vision: a belief that identity is no longer static, but a living entity that adapts, reacts, and communicates with purpose.
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Directed & Produced by Plenty
Client: Plenty
Year: 2025
Every element in the film — paper sheets, grids, nodes, typographic structures — reflects the essence of how we think and build. Paper is the most elemental material for designers: where ideas first take shape, where logic becomes visible.
Credits
Plenty Team:
Executive Creative Director: Mariano Farías
Executive Production: Gladys Esquivel
Coordinator: Marina Dominioni
Director: Leonardo Martín
Art Direction: Leonardo Martín
Design: Leonardo Martín
Animation: Hernán Estevez, Juan Ignacio Garay, Leonardo Martín
Houdini Artist: Juan Ignacio Garay, Leonardo Martín
Music: Lolo Micucci