After winning the pitch (together with FunJob) for the creation of the new idents for NICK, we jumped into an ambitious project by proposing an idea based on a mix of techniques to obtain a different result. That’s how we set out to create each ident by using the frame-by-frame animation technique first and then modelling each of them in 3D (360 models!). This gave the idents a handmade appearance and allowed us to win absolute freedom in the transitions.