A lot goes into a little
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Under the premise of "a lot goes into a little," we were called upon to represent the healthy, responsible living at Burnbrae Farms.
A sixth-generation Canadian family business, which takes great pride in its heritage, has a mission to ensure all its products are farmed responsibly and sustainably for the good of our planet.
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Directed & Produced by Plenty
Client: Burnbrae Farms
Country: Canada
Year: 2023
Hybrid AI + 3D +
After Effects + Post
In early 2023, AI began entering our world, and at Plenty, we were eager to explore its potential. Initially, we used traditional software until AI grew to about 25% of our processes.
CG Stop Motion
We’d love to make a real stopmo production, but when quick results matter, we rush to polish polygons and digital tools until satisfied.
Credits
Client: Burnbrae
Production Company: 1stAveMachine
Executive Production: Flor Bardas, Pefy Carr Rollit
Line Producer: Jeremías Rudd
Production Company: Plenty
Executive Creative Director: Mariano Farías
Executive Production: Pedro Reales, Gladys Esquivel
Production: Marina Dominioni, Paula Pescio
Art Direction: Javier Eyherabide
Art: Luis López, Benjamín Jagusieczko, Agustina Bobadilla, Nicolás Reyna, Juan Levinton, Kleberth Gomez, Mauro Bressan.
Storyboard & Animatic: Sergio Slepzuck
Camera Layout: Hernán Estevez, Sebastián Pellegrino
Animation: Hernan Estevez, Juan Ignacio Garay, Santiago Luque
Modeling: Juan Pablo Prada
Compositing: Nicolás Pellegrino, Sebastián Pellegrino, Maximiliano Lagraña