The Meliverse
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We created a connected universe of motion for Mercado Libre’s biggest sales moments — from Hot Sale to Cyber Fest. Each piece explores a different vibe: energy, innovation, family, and celebration. Together, they form the “MeliVerse” — evolving worlds that keep the brand in motion.
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Directed & Produced by Plenty
Client: Mercado Libre
Country: Latam
Year: 2023
Cyber Fest
The brand in celebration mode. A vibrant visual party where movement and music collide — full of energy, sparkle, and joy.
Father’s Day
A softer tone for a special bond. Warm colors, everyday gestures, and an emotional beat that celebrates connection beyond gifts.
Cyber Day
A digital playground. Neon lights, product worlds, and a rhythm that feels techy, fast, and fun — capturing the pulse of Mercado Libre online.
Hot Sale.
Explosive energy and melting offers. We turned the rush of Hot Sale into a motion storm of color and flow — dynamic, bold, and unmistakably Meli.
Credits
Plenty team:
Executive Creative Director: Mariano Farías
Executive Producer: Gladys Esquivel, Pedro Reales
Coordinator: Pilar Ruarte, Stefanía Aizaga
Art Director: Javier Eyherabide, Luis López, Francisco Capuzzi
Design: Javier Eyherabide, Luis López, Francisco Capuzzi, Mauro Bressan, Edwar Banquet
Animation: Hernán Estevez, Pablo Ferreiro, Santiago Luque, Juan Ignacio Garay
Compositing: Maximiliano Lagraña
Music: Matias Schiselman