Paw Patrol Ident
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As part of Nickelodeon’s rebrand, we were asked to make a custom, unique animated Ident for the show Paw Patrol.
While the idea was to feature Rubble (one of the show’s character), the focus was to be on the new Nickelodeon brand design.
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Directed & Produced by Plenty
Client: Nickelodeon
Country: USA
Year: 2023
We took the new branding assets, like scales, slime and pipes and reinterpreted in a unique new way. We developed three main worlds to showcase this: Balloon Heaven, Cookie Forest, and Fluffy Meadows.
Material Exploration
Character Development
Color
Credits
Client: Nickelodeon
Plenty Team:
Executive Creative Director: Mariano Farías
Creative Director: Victoria Sánchez
Executive Production: Gladys Esquivel & Pedro Reales
Coordinator: Marina Dominioni & Paula Pescio
Art Director: Francisco Capuzzi
Design: Leonardo Martin, Agustina Bobadilla, Luis López
Animation Director: Sergio Slepzuck
Storyboard and animatic: Sergio Slepzuck & Teresita de Angelis
Layout de camara: Sebastián Pellegrino
Motion Director: Hernán Estevez
Animation Motion Graphic: Hernán Estevez & Santiago Luque
Characters animation: Pablo Grato
Lead CG: Benjamín Jagusieczko
3D Generalist: Nicolás Pellegrino & Sebastián Pellegrino
Compositing: Maximiliano Lagraña & Nicolás Pellegrino