The Meisterstuck Sfumato
→
To announce the new leather collection, The Montblanc Meisterstuck Sfumato Capsule, Montblanc wanted to create an animated piece that would be inspiring and highlight every detail of these unique products.
And with the talented teams at 1stAveMachine and La Mary Studios we took on the challenge of creating something special.
→
Directed & Produced by Plenty and 1stAveBa
Client: Montblanc
Country: Europe
Year: 2023
Leonardo DaVinci and other painters of the wonderful world of the Renaissance inspired the vision throughout this piece, whose objective was to create visual poetry.
In order to achieve this, we wanted to create something that captures the essence of this timeless artistic era, using resources such as framing, colors, and the masterful use of light.
Credits
Client: Montblanc
Agency: La Mary
Production Company: Plenty and 1stAveBA
EP for 1stAve: Lucio Fiorentini
Line Producer: Giselle Pérez Paladino
Plenty Team:
Executive Creative Director: Mariano Farías
Executive Production: Pedro Reales, Gladys Esquivel
Production: Marina Dominioni
Art Direction: Luis López
Art: Natalia Ramadori, Javier Eyherabide
Storyboard & Animatic: Sergio Slepzuck
Animation: Hernán Estevez
Houdini Artist: Juan Levinton, Juan Ignacio Garay
3D Generalists: Benjamín Jagusieczko, Sebastián Pellegrino
Compositing: Maximiliano Lagraña
Music: Jesús Mucci