Apple Accessories
2019
3D Animation
Art Direction
CGI
Product
For this work we had to create a fun and abstract world. Minimalistic and modern spaces allowed the products to stand out. We decided to go with smooth surfaces, simple materials and saturated colors to enrich contrast. These applied to vivid and playful structures enhanced the brand's character, creating a joyful and fresh environment.
Our well known products are state of the art in their design. Our challenge was to create an atmosphere of colors and textures that could join them together and make them shine.
Once again, a very special job for our friends at Coppel!





Executive Creative Director:
Mariano Farias
Director:
Francisco Capuzzi
Executive Producer:
Pedro Reales
Art Director:
Francisco Capuzzi
Production Coordinator:
Paula Pescio
Design:
Francisco Capuzzi, Luis Lopez, Victoria Kociman, Alex Levinton
Lighting & Shading:
Daniel Rivas, Nicko Reyna, Nico Pellegrino
Animation:
Pablo Pargament, Carol Erique, Ezequiel Leiva
Lead Compo:
Maximiliano Lagraña
Music & Sound Design:
Jesús Mucci
Client:
Coppel
Andrea Almeida Beltran, Ivonne Aragon Salazar