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Apple Accessories

Year
2019
Industry
Services
3D Animation
Art Direction
CGI
Product

For this work we had to create a fun and abstract world. Minimalistic and modern spaces allowed the products to stand out. We decided to go with smooth surfaces, simple materials and saturated colors to enrich contrast. These applied to vivid and playful structures enhanced the brand's character, creating a joyful and fresh environment.

Our well known products are state of the art in their design. Our challenge was to create an atmosphere of colors and textures that could join them together and make them shine.

Once again, a very special job for our friends at Coppel!

WORK IN PROGRESS

Credits

Executive Creative Director: Mariano Farias

Director: Francisco Capuzzi

Executive Producer: Pedro Reales

Art Director: Francisco Capuzzi

Production Coordinator: Paula Pescio

Design: Francisco Capuzzi, Luis Lopez, Victoria Kociman, Alex Levinton

Lighting & Shading: Daniel Rivas, Nicko Reyna, Nico Pellegrino

Animation: Pablo Pargament, Carol Erique, Ezequiel Leiva

Lead Compo: Maximiliano Lagraña

Music & Sound Design: Jesús Mucci


Client: Coppel

Andrea Almeida Beltran, Ivonne Aragon Salazar