Canal +
2014
2D Animation
Branding
Visual Identity
Canal +, the most watched pay channel in Spain, chose Plenty to develop their on-air image after going through a tough pitch process.
Our goal was to renew the bond and connection between more than 14 channels from the antenna to their audience through multiple on-air and online / digital actions and social networks apps.
With the inner elements of the social network like hashtags, tags, memes and emoticons we developed a close connection between the channel and the audience that has become a trusted community, the Community +.
Directed by:
Plenty
Creative Director:
Mariano Farias, Pablo Alfieri
Art Director:
Pablo Alfieri
Animation Director:
Hernán Estevez
Creative Strategist:
Hernán Palazzo
2D Design:
Nicolás Castro, Federico Kanno, Pablo Alfieri
2D Animation:
Hernán Estevez, Matias Petroli
Reel montage:
Mariano Farias
Pitch participation:
Mariela Fabregas, Guido Lambertini, Matias Mastrogiano, Ganztoll
WebApp:
"Hazte un bamper"
Creative Director:
Mariano Farias
Graphic Design:
Federico Kanno
Digital Team:
Blowapp
Production:
Inés Palmas
Client:
Canal+