Coppel – Always on
We never tire of exploring mixed media and all the challenges it brings. That's why we've created the most fun and warm scenarios for our characters to live in, connected with their Coppel Cell Phones.
The team brought to life all the magic and benefits the brand has to offer in the most creative way for the three campaigns that frame Always On.
Before we dive into the 3D world, we like to visualize the timing of each scene with all it takes to reach a final cut that depicts in the best possible way the script and client needs.
Coppel Icons development
We've created a set of icons representing the Coppel spirit to enhance and portray the variety of benefits and products that the brand offers. Choosing a vibrant yet sutil look that creates brand awareness in multiple campaigns.
Excecutive Creative Director:
Pedro Reales & Gladys Esquivel
Nicko Reyna, Lautaro Pesano, Kleberth Gomez, Natalia Ramadori, Carol Erique, Maximiliano Vera, Nohely Wild, Daniela Marello
Lighting & Shading:
Nicko Reyna, Lautaro Pesano, Kleberth Gomez, Natalia Ramadori
Nicolas Pellegrino, Juan Ignacio Garay, Leonardo Martin, Juan Levinton, Sebastian Pellegrino
Maximiliano Lagraña, Nicolas Pellegrino
General Creative Directors:
Luis Sánchez Zinny & Carmelo Maselli
Alejandro Diéguez & Joaquín Etchegaray
Máximo De Ambrosi
Jennifer Leszczuk & Facundo Martínez
Victoria Fernández Villar
Andrea Almeida Beltran, Anahí Castaños Bernal, Krishna Quintero Gamboa