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Coppel – Buen Fin

Year
2016
Industry
Services
3D Animation
Art Direction
CGI
Product

Our friends from Brands&People called us once again to create a spot for Coppel promoting the discount weekend after Thanksgiving Day. In it, products go through a sort of quality control made up of different playful and fun mechanisms that showcase each product's attributes and surprise the viewer at each turn until they reach a Buen Fin!

Credits

Directed by: Plenty

Creative Director: Mariano Farías

Executive Producer: Inés Palmas

Producer: César Morán Mazo

Art Director: Mariano Farías, Micaela Podrzaj

Design: Micaela Podrzaj, Fede Bogado

Animation Director: Hernán Estévez

2D & 3D Animation: Hernán Estévez, Sergio Damonte, Macs Riedel

Graphic Design: Micaela Podrzaj

3D Modelling: Benjamín Jagusiecsko

Lighting: Benjamín Jagusiecsko

Rendering: Benjamín Jagusiecsko, Fede Kanno

Compositors: Ivo Dukcevic

Marketing: Diego Calderón Franco, César Quintero Fuentes

Agency: BRANDS & PEOPLE

Creative Director: Osvany Tolosa

Producer: Dania Gámez

Client: COPPEL