Coppel – Hoy Estreno
We created this simple yet challenging spot for Coppel together with our friends at Brands&People.
We go into and out from devices by playing with false perspectives, using a visual resource called graphic cubism in which objects can be turned 90 degrees without altering the layout or its legibility, but changing the aesthetic of the composition, and in this case, being able to keep the camera from turning or changing directions, but instead going in a straight line throughout the whole spot. Director´s Cut.
Ines Palmas, César Morán Mazo
Valeria Moreiro, Mariano Farias, Luis Sencio
2D & 3D Animation:
Hernan Estévez, Macs Riedel, Sergio "Fuego" Damonte, Mariano Farias
Luis Sencio, Federico Bogado, Benjamín Jagusiecsko
Lighting and rendering:
Fede Kanno, Federico Bogado, Mariano Farias