Coppel – Trip

3D Animation
Art Direction
Live Action
Mix Media

You couldn’t make that trip if you would buy that expensive Phone! So, if we help you giving you credit, you could do both!

Another spot for our friends from Coppel, where we combine Live Action and animation in a complex way, all with a very detailed and controlled design and color palette.

Initial Story board
We first took a very surreal starting point, in square mode thinking on all the different formats, wide screen and vertical for IG stories.

Pre Production Animation for the Live Action Shooting
We Take special care before going to the Live Action shooting. The idea is to have a very precise direction and avoid any loose of time. At Plenty we work hard before the production, mostly because with the years we’ve learn how important is to see what we imagine in the most specific way, so everyone don’t have doubts about what it needs to be done and what it would be the expected results.


Executive Creative Director: Mariano Farias

Director: Guillermo Zapiola

Executive Producer: Pedro Reales

Art Director: Guillermo Zapiola, Francisco Capuzzi

Assistant Director: Ago Carrera

3D Design: Javier Eyherabide, Francisco Capuzzi, Victoria Kociman, Daniel Rivas, Luis Lopez

3D Animation: Esteban Blazquez, Ezequiel Leiva, Nicolas Pellegrino, Pablo Pargament

VFX Supervisor: Juan Manuel Nuñez

Lead Compo: Maximiliano Lagraña

Compositors: Nicolas Pellegrino, Lautaro Azcuy

Camera tracking: Mauri Mansilla

Music & Sound Design : Jesús Mucci

Live Action: Un Monton Films

Executive Producer: Pedro Reales

Director: Guillermo Zapiola, Francisco Capuzzi

Production Manager: Diego Chinen

Assistant Director: Diego Mesa

Cinematographer: Cristian Cottet

Focus Puller: Pablo Turdera

Key Grip: Nestor Paradiso

Wardrobe Stylist: Majo Aicardi

Art Director: Marce Chiesa

Prop Master: Gaston Torres

Hair & Makeup: Laura Delbosco

Client: Coppel: Andrea Almeida, José Luis Morgan De La Vega, Ivonne Aragón Salazar