Directv – Olympics

2D Animation
Art Direction
Live Action
Visual Identity

We embarked on an amazing adventure with our dear friends from DIRECTV to take on a creative and production process we had never done before, mostly because we developed a CG production but ended up recreating Rio de Janeiro in MDF and 3D printing 10 statues representing different sports disciplines and the 2 most important Olympic Stadiums in Rio in order to film everything and addprojection mapping.

The whole production is real, we only did color correction. The piece wasn’t intended for advertising but to create an artistic representation of what the Olympic Games symbolize for the brand, which is a Colossal and Beautiful moment.

How We Did it!

The 3D Printed Athletes

The City of Rio


Creative Director: Mariano Farias, Claus Cibils (Directv)

Live Action Director: Mariano Farias

Executive Producers: César Morán Mazo, Inés Palmas

Producer: Clara Etcheverry

Live Action Production House: Motion Group

Executive Producer: Guillermo Mutis

Production Manager: Maxi Yunes

Art Director: Macs Riedel

DP: Juan Maglione

Production Design: Leonor Garcia Vercillo

Set dresser & Construction: Jimena Sorenson, Elian Pittaro, Milena Sanchez, Maria Laura Estevez, Maria Eugenia Tomé, Clara Carranza, Mariangeles Gelosi, Carolina Stefanini, Diego Cinalli, Federico Valinoti

Art Department Assistant: Rosario Mercau

AD: Pedro Reales, Mechi López

Production Coordinator: Matias Bossie

Design: Hernan Estévez, Macs Riedel, Sergio "Fuego" Damonte, Germán Merlo, Lucia Izco, Valeria Moreiro

Animatic: Sergio Slepczuk, Germán Merlo

Animation Director: Hernan Estévez

2D & 3D Animation: Hernan Estévez, Macs Riedel, Sergio "Fuego" Damonte & Luis Sencio

3D Character Modelling & Design: Franco Carlesimo

3D Arq. City Modelling & Design: Lucas Carracedo, Benjamín Jagusiecsko, Guido Claverie

3D Printing: Mariel Lluch

Lighting and rendering: Macs Riedel, Sergio "Fuego" Damonte

Editing: Marcelo Gottifredi

Color: Macs Riedel

VFX Supervisor: Fernando Morán

Compositors: Ancel Patterson, Benjamín Jagusieczko, Macs Riedel, Sergio "Fuego" Damonte

Making of: Daia Von Foerster & Nadia Benedicto


EP & Creative Director: Claus Cibils

Producers: Johann Gamez & Shirley Hernandez