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Discovery – Rebrand

Year
2014
Industry
Services
2D Animation
3D Animation
Art Direction
Branding
CGI
Live Action
Mix Media
Visual Identity

Under the concept that we created specially for the channel "Get your hands dirty" we developed the new images of a channel that was looking for a Human and Real approach that express "the Discovery experience".
That's how we reached these mixed techniques result, where we use live action, special effects, 2D design, 3D production and VFX dancing together to create this strong image where the typography is also protagonist.

Get YourHands Dirty
The first step was to find a concept that would bring together all the different shows. "Get your hands dirty" was the cornerstone to developed the channel's new image, fulfilling the need of a Human and Real approach that expresses "the Discovery experience". We showed to the audience how difficult it is to cross the deep forest, build a car from scratch or deceive thousands of people with a magic trick.

That's how we reached the mixed techniques results, where we use live action, special effects, 2D design, 3D production and VFX dancing together to create this strong image where the typography is also protagonist.

Six graphic packs were created, one for each day of the week, and one generic. Each package has a strong primary color and a different environment.

Adventure Pack

Engines Pack

Enigma Pack

Investigation Pack

Water Pack

Credits

Art Direction: Pablo Alfieri, Mariano Farias

Animation Director: Mariano Farias

Creative Strategist: Hernán Palazzo

Graphic Design: Carolina Carballo, Elda Broglio, Pablo Alfieri, Guido Lambertini

3D Design: Guido Lambertini, Pablo Alfieri, Mariano Farias, Nicolás Castro

3D Modeling: Juan Martín Miyagi

Postproduction: Matías Mastrogiano & Julieta Boech

Montage & Edition: Mariano Farias

Reel Montage: Mariano Farias

Production: Mariela Fábregas

Live Action Director: Mariano Farias

Live Action Shooting: Motiongroup

Production: Guillermo Mutis

DF: Sebastian Gallo

Camara: Agustin Giantagenellis

Props Man: Augusto Latorraca

Client: Discovery Channel Latin America

Head of Creative Services: Antonio Rojas

Art Director: Diego González

OAP Manager: Alex Kaed

OAP Manager: Herman Cabral