Discovery - Rebrand

Discovery – Rebrand

Under the concept that we created specially for the channel "Get your hands dirty" we developed the new images of a channel that was looking for a Human and Real approach that express "the Discovery experience".
That's how we reached these mixed techniques result, where we use live action, special effects, 2D design, 3D production and VFX dancing together to create this strong image where the typography is also protagonist.

Year
2014

Category
Branding
Featured
Mixed Media
Motion Design

Get YourHands Dirty

The first step was to find a concept that would bring together all the different shows. "Get your hands dirty" was the cornerstone to developed the channel's new image, fulfilling the need of a Human and Real approach that expresses "the Discovery experience". We showed to the audience how difficult it is to cross the deep forest, build a car from scratch or deceive thousands of people with a magic trick.

That's how we reached the mixed techniques results, where we use live action, special effects, 2D design, 3D production and VFX dancing together to create this strong image where the typography is also protagonist.

Six graphic packs were created, one for each day of the week, and one generic. Each package has a strong primary color and a different environment.