Always On
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We never tire of exploring mixed media and all the challenges it brings. That's why we've created the most fun and warm scenarios for our characters to live in, connected with their Coppel Cell Phones.
The team brought to life all the magic and benefits the brand has to offer in the most creative way for the three campaigns that frame Always On.
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Directed & Produced by Plenty Client: Coppel
Country: Mexico
Year: 2022
Spot #1
Spot #2
Credits
Client: Coppel
Andrea Almeida Beltran, Anahí Castaños Bernal, Krishna Quintero Gamboa
Agency: Vendaval
General Creative Directors: Luis Sánchez Zinny & Carmelo Maselli
Creative Directors: Alejandro Diéguez & Joaquín Etchegaray
Strategy Director: Pablo Lezama
Planner: Máximo De Ambrosi
Digital execution: Jennifer Leszczuk & Facundo Martínez
COO: Lucía Villamil
Account Manager: Victoria Fernández Villar
Plenty team:
Excecutive Creative Director: Mariano Farías
Director: Natalia Ramadori
Executive Producer: Pedro Reales
Art Director: Natalia Ramadori
Production Coordinator: Paula Pescio
Design: Nicko Reyna, Lautaro Pesano, Kleberth Gomez, Natalia Ramadori, Carol Erique, Maximiliano Vera, Nohely Wild
Lighting & Shading: Nicko Reyna, Lautaro Pesano, Kleberth Gomez, Natalia Ramadori
Animation: Nicolás Pellegrino, Juan Ignacio Garay, Leonardo Martin, Juan Levinton, Sebastián Pellegrino
Lead Animation: Sergio Slepzuk
Lead Compo: Maximiliano Lagraña, Nicolás Pellegrino