Hyundai


We had the pleasure of co-directed and co-produced this great project for Hyundai with our dearest friends of Passion Melbourne.


Directed & Produced by Plenty and Passion Melbourne
Client: Hyundai
Country: Australia
Year: 2020

In this piece we paid special attention to light, reflexes and projected shadows in order to achieve a great integration of both languages: live action and animation.

Each character has his own personality that stands out from the rest giving them as a result a unique way of walking, moving through space and interacting with each other.

Credits

Directed by Plenty

Executive Creative Director: Mariano Farías
Animation director: Sergio Slepczuk
Executive Producer: Pedro Reales
Production coordinator: Gladys Esquivel
Art Director & Character Design: Victoria Kociman
Modelling: Victoria Kociman, Benjamín Jagusziecszko
Rig: Hernán Guerra

Lighting & Shading Supervisor: Nicolás Pellegrino, Benjamín Jagusziezcko 
Lighting & Shading: Nicolás Pellegrino, Sebastián Pellegrino
Layout Artist: Sergio Slepczuk
Character animation: Jorge Rausch, Paula Martinez, Carol Erique
Lighting & Shading: Nicolás Pellegrino & Sebastián Pellegrino
Render configurations: Javier Eyherabide & Luis López
Lead Compo: Maximiliano Lagraña
Compo: Pablo Biondi & Nicolás Pellegrino
Roto: Matías GualcoCamera 
Tracking: Mauri Mansilla
Editing and conforming: Paula Pescio
Live Action by Passion Pictures directed by Simon Robson

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