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We embarked on an amazing adventure with our dear friends from DIRECTV to take on a creative and production process we had never done before, mostly because we developed a CG production but ended up recreating Rio de Janeiro in MDF and 3D printing 10 statues representing different sports disciplines and the 2 most important Olympic Stadiums in Rio in order to film everything and add projection mapping.
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Directed & Produced by Plenty
Client: DirecTV
Country: Latam
Year: 2016
Breakdown
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The whole production is real, we only did color correction. The piece wasn’t intended for advertising but to create an artistic representation of what the Olympic Games symbolize for the brand, which is a Colossal and Beautiful moment.
The Athletes
The City of Rio
Credits
Client: DIRECTV
EP & Creative Director: Claus Cibils
Producers: Johann Gamez & Shirley Hernandez
Directed by: Plenty
Creative Director: Mariano Farías & Claus Cibils (Directv)
Live Action Director: Mariano Farías
Executive Producers:
César Morán Mazo & Inés Palmas
Producer: Clara Etcheverry
Live Action Production House: Motion Group
Executive Producer: Guillermo Mutis
Production Manager: Maxi Yunes
Art Director:
Macs Riedel
DP: Juan Maglione
Production Design: Leonor Garcia Vercillo
Set dresser & Construction: Jimena Sorenson, Elian Pittaro, Milena Sánchez, Maria Laura Estevez, María Eugenia Tomé, Clara Carranza, Mariangeles Gelosi, Carolina Stefanini, Diego Cinalli & Federico Valinoti
Art Department Assistant: Rosario Mercau
AD: Mechi López
Production Coordinator: Matías Bossie
Design:
Hernan Estévez, Macs Riedel, Sergio "Fuego" Damonte, Lucia Izco & Valeria Moreiro
Animatic:
Sergio Slepczuk
Animation Director:
Hernan Estévez
2D & 3D Animation:
Hernan Estévez, Macs Riedel, Sergio "Fuego" Damonte & Luis Sencio
3D Character Modelling & Design:
Franco Carlesimo
3D Arq. City Modelling & Design:
Lucas Carracedo, Benjamín Jagusiecsko & Guido Claverie
3D Printing: Mariel Lluch
Lighting and rendering: Macs Riedel, Sergio "Fuego" Damonte
Color: Macs Riedel
VFX Supervisor:
Fernando Morán
Compositors:
Ancel Patterson, Benjamín Jagusieczko, Macs Riedel & Sergio "Fuego" Damonte
Making of: Daia Von Foerster & Nadia Benedicto