Genentech –
Brand Video

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For Genentech, we crafted a motion narrative that celebrates the harmony between science, innovation, and humanity. Using organic forms, fluid motion, and a cinematic sense of rhythm, we visualised the invisible — the connections that drive discovery and bring biotechnology closer to life.

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Directed & Produced by Plenty
Client: Genentech
Country: USA
Year: 2020

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A visual journey for Genentech, exploring the power of sight — from minimal black & white beginnings to vibrant worlds of color and pattern.

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Credits

Client: Genentech

Maks Fede and Leo Franchi

Plenty Team

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