Of Total Design
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We partnered with Interbrand to bring Banamex’s new identity to life in motion. Guided by the idea of Evolutionary Impulse, the logo becomes a source of rhythm and energy. Through tactile 3D forms and a cohesive motion system, the brand feels closer, more human, and constantly evolving.
This is brand identity in motion.
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Directed & Produced by Plenty
Client: Brief Festival
Country: Spain
Year: 2017
Credits
Directed & Produced by Plenty
Sound Design Created by CypherAudio (John Black and Tobias Norberg)
Creative Direction: Mariano Farías & Federico Kanno
Art Director: Federico Kanno
Animation Director: Hernán Estévez
Creative Development: Natalia Español
Animatic & Montage: Mariano Farías
Executive Producer: Inés Palmas
Environment Design (Total Design): Federico Kanno, Mariano Farías
Graphic Design: Guillermo Zapiola
3D modeling: Federico Kanno, Nicolás Reyna, Guillermo Zapiola
3D lighting: Federico Kanno (Lead) , Benjamín Jagusieczko
3D shading: Federico Kanno, Javier Eyherabide
3D animacion: Hernán Estévez, Guillermo Zapiola
2D animation: Guillermo Zapiola
Post: Hernán Estévez, Guillermo Zapiola & Javier Eyherabide
Production Coordinator: Mercedes Cánepa
Special Thanks to:
Beatriz Romero Sanchez / BEETA !