Motion Study
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As a proactive exploration, we developed two creative concepts that imagine how motion can shape Instagram’s brand motion behaviour. The Pulse embraces rhythm and real-time interaction, while Meta Layers explores how brands can evolve within the metaverse — blending design, movement, and digital presence.
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Directed & Produced by Plenty
Client: Plenty
The Pulse
Inspired by the rhythm of a heartbeat, The Pulse represents the spirit of IG — create, share, connect. It’s an animation principle based on expansion and return: a living movement that grows, breathes, and constantly renews inspiration.
Meta Layers
An exploration of depth and diversity within IG. Each colour, shape, and layer represents the platform’s community — unique, complex, and ever-changing. A visual metaphor for the many personalities and moods that coexist and connect through motion.
Credits
Plenty team:
Creative Direction: Mariano Farías, Victoria Sánchez
Art Director: Mariano Farías
Animation Director: Mariano Farías
Executive Producer: Pedro Reales
Production Coordinator: Gladys Esquivel
Animation: Leonargo García Franchi, Mariano Farás