Movistar+ Idents

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We partnered with Movistar Plus+ to imagine a motion identity that speaks in color, light and tone. Using the “M” as our anchor, we layered three key tools—blur to evoke mystery, light to create revelation, and color to unleash emotion. The result is a brand in motion: vibrant, expressive and ready to surprise.

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Directed & Produced by Plenty
Client: Movistar+
Country: Spain
Year: 2023

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Credits

Client: Telefónica

Plenty Team:

Executive Creative Director: Victoria Sánchez
Executive Production: Gladys Esquivel, Pedro Reales
Coordinator: Paula Pescio
Director: Luis López
Design: Leonardo Martín, Nicolás Reyna
Layout de cámara: Hernán Estevez, Juan Ignacio Garay
Animation: Hernán Estevez, Juan Ignacio Garay
Compositing: Maximiliano Lagraña, Nicolás Pellegrino

Sound: Lolo Micucci

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