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Mercado Libre – DDN

Year
2022
Industry
Mercado Libre
Services
3D Animation
CGI

Our goal in Mercado Libre's campaings is always to highlight how safe and easy to use their plattform is.

For the new Children's Day campaign, we created a soft, playful, fun and colorful meliverse.
With toys as protagonists, we went back to our childhood days and have a little fun like we did back in those days.

Process
Each campaign represents a new challenge: about which objects to create, colors to use and which products to highlight.
Drawing our artboard, playing and experimenting is what we love the most!

Credits

Creative Director: Mariano Farías

Executive Producer: Gladys Esquivel & Pedro Reales

Producer: Stefanía Aizaga & Pilar Ruarte

Art Director: Javier Eyherabide

Design: Mauro Bressan, Maximiliano Vera & Edwar Banquet

Animation: Pablo Ferreiro & Santiago Luque

Compo: Maximiliano Lagraña

Music: Matias Schiselman


Agency: Super