Chinese apparel giant Meters/Bonwe has released a three-part campaign to launch its new line of alphabet tees made in collaboration with Disney. We worked along Anomaly Shanghai worked with P.I.G. China and Passion Pictures to create three whimsical 15-second spots centered around themes of Fun, Love and Joy.

Creative Director: Mariano Farías

Art Director: Valeria Moreiro

Executive Producer: Inés Palmas

Animatic: Sergio Slepczuk

Design: Valeria Moreiro, Federico Bogado, Mariano Farias

3D Modelling: Agustin Schilling, Federico Kanno, Federico Bogado, Waypoint

Animation: Hernán Estévez, Mariano Farias, Macs Fiedel, Sergio Damonte, Waypoint

Matchmoving: Nicolás Landajo, Mauricio Mancilla, Daniel Venditti, Hernán Estévez, Macs Riedel, Sergio Damonte

Rendering & Lighting: Fede Kanno, Juan Pablo de Belva, Waypoint

Lead Compositing: Matias Mastrogiano

Compositing: Matias Mastrogiano, Fabricio Amato, Ezequiel Villanueva, Leopoldo Castro, Juan Pablo de Belva

Montage & Edition: Mariano Farías

Assistant Production: Clara Etcheverry

Choreographer: Vera Goldman Dixon

Photography: Sol Abadi

Live Action Shooting: Sol Abadi Production

Music and Sound Design: Mil Cables

Client: Meters /Bonwe