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Movistar +

Year
2021
Industry
Movistar +
Services
Branding
Visual Identity

M+ wanted to give life to their brand in a strong and stylish way, we joined forces with Plenty to create the animation of their branding and make the content the main feature on the Spanish leading platform.

Using the logo as the main axis of the entrance and exit of the pieces, we kept the symbol as a cursor (+).
This was used as a general guide for paths and movements, and to conceptually promote the fact that the brand has more to offer every time you log in.

In some cases the + behaves as a video reproduction "slider", moving forward or backward in time; in others, it works directing and guiding to the different transitions of the pieces. The result is a subtle, simple and modern package, giving the necessary space for the brand to function as a frame for the content that approaches to its users.

Process

Credits

Conceptual & Creative Development: Sopa

Graphic Design Director: Erretres

Plenty More & Plenty:

Creative Director: Victoria Sanchez

Motion Director: Hernan Estevez

Executive Producer: Valeria Gigli

Design & Art: Lucía Izco

Animation: Martin Muerza, Pablo Ferreiro & Juan Di Carlo

Music: Lolo Micucci

Sound Technician: Javier Zubizarreta