M+ wanted to give life to their brand in a strong and stylish way, we joined forces with Plenty to create the animation of their branding and make the content the main feature on the Spanish leading platform.
Using the logo as the main axis of the entrance and exit of the pieces, we kept the symbol as a cursor (+).
This was used as a general guide for paths and movements, and to conceptually promote the fact that the brand has more to offer every time you log in.
In some cases the + behaves as a video reproduction "slider", moving forward or backward in time; in others, it works directing and guiding to the different transitions of the pieces. The result is a subtle, simple and modern package, giving the necessary space for the brand to function as a frame for the content that approaches to its users.