Siemens – 175

Siemens Pointer Telegraph as our dawn, going through X-Rays and smart cities at noon, riding the Hydrogen Train following the sunset and, later on, arriving at the Digital-Twin World at dusk. That's the plot of this story. What fun did we have developing all these scenarios!

Mixed Media
Motion Design

The mix between all these different worlds is what makes this such a peculiar piece. Here! Take a closer look at some of its details:

These are some of the early sketches and process we did for the 2D cel animated character, that was later on integrated into a fully 3D environment.

Did you ever wonder how a Digital metaversy Twin looked like? This spot came to life thanks to the mix between different techniques and styles of animation. That of course, was a huge challenge to take on!

And since we're not afraid of singular aspect ratios, here's a 5.35/1 for you :)



Client: Siemens

Production Company: 1stAveMachine

Executive Production: Lucio Fiorentini, Paula Moura

Line Producer: Mery Chaus

Production Company: Plenty

Executive Creative Direction: Mariano Farias

Executive Production: Pedro Reales, Gladys Esquivel

Production: Marina Dominioni, Paula Pescio

Animation Direction: Sergio Slepzuck

Storyboard/animatic: Sergio Slepzuck, Teresita De Angelis

Motion Graphic Direction: Hernan Estevez

Art Direction: Natalia Ramadori

Design: Francisco Capuzzi, Javier Eyherabide, Luis Lopez, Mauro Bressan, Leonardo Martin, Maximiliano Vera, Nicolas Reyna, Agustina Bobadilla

Motion Animation: Pablo Ferreiro, Juan Ignacio Garay, Santiago Luque

2D Animation: Sergio Slepzuck, Pablo Conde

Assistance: Kathya Zuñiga Gonzalez

Clean Up & Color: Demian Garnero, Teresita De Angelis, Kathya Zuñiga Gonzalez

Foliage: Daniel Rivas

3D Generalist/Modeling: Juan Manuel Miyagi, Juan Pablo Prada

Compositing: Nicolas Pellegrino, Sebastian Pellegrino, Maximiliano Lagraña

Color: Rodrigo Vivas

Conformer: Angel Giovanni Hoyos

IT: Matias Perez

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