Volkswagen – Think Blue
DDB Mexico and The Maestros contacted us to work in the new Volkswagen campaign. We created five commercials under the slogan "Think Blue" , which invites us to protect the environment on a day to day basis. The campaign is in line with the values of the brand: innovative , valuable and responsible.
We gave life to a city and its surroundings made completely of paper where VW cars move freely and interact with various characters especially created to highlight the characteristics of each car. Blue is the chosen color for the campaign, as established in the car industry as an eco- friendly color, along with the white maintained the characteristics of the campaign.
We are very happy that we were awarded by the Creative Circle of Mexico a Gold award Gold for the Golf spot and Silver for Tiguan.
2013
Characters
Motion Design
Product