Volkswagen - Think Blue

Volkswagen – Think Blue

Year
2013

Industry

Services
3D Animation
Art Direction
CGI
Characters
Product

DDB Mexico and The Maestros contacted us to work in the new Volkswagen campaign. We created five commercials under the slogan "Think Blue" , which invites us to protect the environment on a day to day basis. The campaign is in line with the values of the brand: innovative , valuable and responsible.

We gave life to a city and its surroundings made completely of paper where VW cars move freely and interact with various characters especially created to highlight the characteristics of each car. Blue is the chosen color for the campaign, as established in the car industry as an eco- friendly color, along with the white maintained the characteristics of the campaign.

We are very happy that we were awarded by the Creative Circle of Mexico a Gold award Gold for the Golf spot and Silver for Tiguan.

Live action Intro and Outro: Provided by DDB Mexico and The Maestros Music: "Would not it be nice" The Beach Boys cover by Kayla Williams, used only for this reel with no commercials purpose transitions. This is the first part of the work. They are the first three commercial of the entire campaign. We'll update the post soon with the two remaining spots.