We Need to talk about Alice

2D Animation
3D Animation
Art Direction

New Zealand based agency String Theory commissioned us to created to be part of "Great Writers Series”. A collection of short films made to promote the non profit organization Good Books, an online charity book store that sells book and donates all proceeds to Oxfam, an organization that fights hunger and poverty since 1995.

Plenty had the honor of creating this short film based on Lewis Carroll's "Alice's adventures in Wonderland" to commemorate the book's 150th anniversary.

Our Cute and Tattooed Alice
iven that it's such a well known book and there's so many versions of it already, we knew we had to find a personal twist to the story. The idea was to create a modern Alive who's sexy, has tattoos and white hair. The script had a twist already with the characters eating books, and String Theory gave us total creative freedom. This allowed us to play, have fun and improve ourselves.

Character design
The Character Design process it was one of the big challenges! First of all, we wanted to respect the first characters from John Tenniel and the well-known character design from the 1951 Disney film. Our idea was to keep some details and aspects of each character with little twists to make them more contemporary and modern.

Besides the design, we changed the way that you perceive each character through their personalities. We created a crazy Hare that eats animals, a Rabbit who rides a monocycle and a fatty Rose who's allergic to herself. The most complex personality is the Mad Hatter. He's elegant, skinny, well-educated but also he has psychotics breakdowns.

Concept Art

Color Key

Props Design

Environment Design

Books Design



Directed & Produced by Plenty:

Creative Director: Mariano Farías & Pablo Alfieri

Executive Producer: Inés Palmas

Creative Development: Mariano Farías & Pablo Alfieri

Animation Director: Mariano Farías

Art Director: Elda Broglio

Producer: César Morán Mazon

Concept: String Theory

E.C.D.: Jeremy Taine

Writers: Devon Wood & Jeremy Taine

Music & Sound Design: Liquid Studios

Music Composer: Peter van der Fluit & Liquid Studio

Storyboard & Animatic: Claudio Iriarte & Mariano Farías

Character Design: Elda Broglio, Claudio Iriarte & German Merlo

Production Design: Elda Broglio, Carolina Carballo & Eugenia Mello

Background Design: Eugenia Mello & Elda Broglio

Books Covers Design: Pablo Alfieri

3D Modelling: Juan Martín Miyagi, Matías Fernandez, Juan Pablo Fernandez , Benjamín Jagusieczko & Natalia Urrutia

Scripting: Agustín Schilling & Ago Carrera

CG Supervisor, 3D Technical Direction and FX: Agustín Schilling

Character Rigging: Germán Merlo, Agustín Schilling, Benjamín Jagusieczko, Ramiro Tell & Guillermo Comoli

Skin Fixing: Agustín Schilling, German Merlo & Nicolás Mandelman

3D Character Animation: Mauro Serei, Pablo Lorenzo, Laura Lempert & German Merlo

3D Animation: German Merlo, Mariano Farías & Hernán Estevez

2D Animation & Transitions: Germán Merlo, Mau Lencinas , Sergio Slepczuk, Hernán Estevez & Mariano Farías

Animation Consulting: Federico Radero

Painting & Texturing: Carolina Carballo, Elda Broglio, Benjamín Jagusieczko & Eugenia Mello

Shading: Ago Carrera

Lead Lighter: Ago Carrera

Lighting: Ago Carrera, Benjamín Jagusieczko, Juan Casale, Natalia Urrutia & Matias Mastrogiano

3D Rendering: Ago Carrera, Benjamín Jagusiecsko & Agustín Schilling

Lead VFX & 2D Technical Direction: Matías Mastrogiano

Compositors: Matías Mastrogiano & Nicolás Holodovsky, Benjamín Jagusiecsko, Milena Girini & Edgardo Osornio

Edition & Montage: Mariano Farías

Live Action Actors Coach: Valeria Grossi

Live Action Casting Camera : Sandra Grossi


Alice: Catalina Alexander

Mad Hatter: Julián Puchetta

White Rabbit & Rose: Karina Hernandez

VO Presenter: Michael Hurst

V.O Artists:

Alice: Brie Ana Hill

Mad Hatter: Syd Jackson

Lady Rose: Tania Anderson

White Rabbit: Ian Hughes

Cheshire Cat: Michael Hurst

Special Thanks: Jelly London, Alín Bosnoyan, Mariela Fabregas, Sam McManus & Eduardo Graña