PlentyMore

Supermouth Ultim8

Supermouth is a well established name in the Oral Care universe. They came to us to help introduce their newest invention: the SuperMouth ULTIM8 SmartBrush™ System, an advanced electric toothbrush for an oral care with cutting-edge technology, unparalleled convenience, and superior performance.

Year
2025
Category
Characters
Product


A dating app to find the right tootbrush. That was the brief we had from the client.

Working along them, we developed the app, the characters that would live in it, the environment were the story takes place, and a beautiful demo to show this lovely product in all its glory.

Dating App


For the app's UI we went for a clean, colorful and easy-to-read interface, that included some amusing on-screen 2d animation.

Character design


As in any dating app, we may come across a variety of characters you'll surely be quick to dismiss. We made sure Stinky, Old Faithfull and Spike represented that well-known feeling.

We also tried and give them distinct personalities and qualities without the use of faces nor hands, as we didn't want this to be too childish, since the product is aimed at adults.

Bathroom space


Luminous, morning light, minimal and clean but not too fancy or excessively modern. The one above is the design we agreed upon.

But the task was too inviting not to try different approaches. We went through a variety of optiones before settling on one.

Product Demo


The idea was to highlight the key features of the SuperMouth Ultim8, starting of course with the unique design of its bristles. Designed to work around and in/between the teeth.


It was also important to show up close how weld built this product is. As well as other key features, like its UV sanitizer and dryer, pressure sensors, multiple modes, and its waterproof quality.

Credits

Client: SUPERMOUTH


Agency: Mudge

Production Company: 1stAveMachine

Executive Production: Kate Cell, Pefy Carr Rollitt

Producer: Catalina Moyano

VFX Supervisor: Diego Gambarotta


PLENTY TEAM:

Executive Creative Director: Mariano Farias

Executive Production: Gladys Esquivel, Pedro Reales

Coordinator: Marina Dominioni

Director: Francisco Capuzzi

Animation Director: Hernán Estevez

Design: Leonardo Martin, Nicolás Reyna, Maximiliano Vera

Animation: Juan Ignacio Garay, Pablo Ferreiro

Houdini Artist: Juan Ignacio Garay

Sims: Benjamin Jagusieczko, Sebastian Pellegrino

Compositing and CC: Maximiliano Lagraña


Sound: We Are Bamba

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