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Siemens Pointer Telegraph as our dawn, going through X-Rays and smart cities at noon, riding the Hydrogen Train following the sunset and, later on, arriving at the Digital-Twin World at dusk. What fun did we have developing all these scenarios!
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Directed & Produced by 1stAveBa + Plenty
Client: Siemens
Country: Germany
Year: 2023
The mix between all these different worlds is what makes this such a peculiar piece. Take a closer look at some of its details:
Did you ever wonder how a Digital metaversy Twin looked like?
This spot came to life thanks to the mix between very different techniques, and styles of animation.
These are some of the early sketches and process we did for the 2D cel animated character, that was later on integrated into a fully 3D environment.
Credits
Client: Siemens
Production Company: 1stAveMachine
Executive Production: Lucio Fiorentini, Paula Moura
Line Producer: Mery Chaus
Animation Company: Plenty
Executive Creative Direction: Mariano Farías
Executive Production: Pedro Reales & Gladys Esquivel
Production: Marina Dominioni & Paula Pescio
Animation Direction: Sergio Slepzuck
Storyboard/animatic: Sergio Slepzuck & Teresita De Angelis
Motion Graphic Direction: Hernán Estevez
Art Direction: Natalia Ramadori
Design: Francisco Capuzzi, Javier Eyherabide, Luis López,
Mauro Bressan, Leonardo Martin, Maximiliano Vera, Nicolás Reyna, Agustina Bobadilla
Motion Animation: Pablo Ferreiro, Juan Ignacio Garay, Santiago Luque
2D Animation: Sergio Slepzuck & Pablo Conde
Assistance: Kathya Zuñiga Gonzalez
Clean Up & Color: Demian Garnero, Teresita De Angelis, Kathya Zuñiga Gonzalez
Foliage: Daniel Rivas
3D Generalist/Modeling: Juan Manuel Miyagi, Juan Pablo Prada
Compositing: Nicolás Pellegrino, Sebastián Pellegrino, Maximiliano Lagraña
Color: Rodrigo Vivas
Conformer: Angel Giovanni Hoyos
IT: Matias Perez