Motion Identity
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We brought Universal’s new visual identity to life in motion — a cinematic system built around light, rhythm, and transformation. Every element moves with purpose, blending scale and emotion to reflect the brand’s timeless energy.
A bold yet elegant motion language that feels universal in every sense.
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Directed & Produced by Plenty
Client: Universal
Country: Latam
Year: 2022
"The Big Bang of Branding"
We created the visual identity for Universal’s five new channels in Latin America, blending vibrant colour and geometry inspired by the Big Bang — a universe of motion, energy, and expansion.
"The Universal Process"
We explored color systems, motion behaviors, and geometric compositions to define a dynamic visual universe. From early sketches to full motion tests, every step was about finding balance between energy, clarity, and the iconic feel of Universal.
Credits
Client: Universal
Plenty team:
Executive Creative Director: Mariano Farías
Executive producer: Clara Etcheverry, Pedro Reales, Gladys Esquivel
Coordinator: Pilar ruarte, Stefanía Aizaga
Art direction: Francisco Capuzzi
Design: Lucia Izco, Luis López, Agustina Bobadilla, Mauro Bressan
Animation: Pablo Ferreiro
Compo: Maximiliano Lagraña
Music: Matías Schiselman