→
We launched our own decentralized creative agency, diving into character design, vivid colors and immersive textures. Every team member left their mark as we shaped this world–our client, our own name. Welcome to the Weirder Side of Plenty
→
Directed & Produced by Plenty
Client: Plenty
Country: Worldwide
Year: 2020
"The Big Bang of Branding"
This piece tells the story behind Plenty More — how we turned our identity into animation. We mixed storytelling, experimentation, and collective creativity to explore who we are in motion. A journey through character design, playful worlds, and the shared imagination of our team.
Every 3D element in this piece started as a 2D illustration — drawn, shaped, and refined by hand before coming to life in motion.
SOCIAL ASSETS
The “M” works as both symbol and playground — a simple shape that adapts, connects, and keeps Plenty More’s visual voice consistent yet full of life.
Credits
Directed by Plenty
Creative Directors: Mariano Farías & Victoria Sánchez
Script: Mariano Farías, Victoria Sánchez & Rodrigo Lema
Executive producer: Pedro Reales
Coordinator: Gladys Esquivel
Art Direction: Victoria Kociman
Character design: Victoria Kociman & Sergio Slepczuk
Concepts: Victoria Kociman, Javier Eyherabide, Francisco Capuzzi, Mauro Bressan, Daniela Marello, Manuel Freixas, Daniel Rivas, Luis López
Motion animation Directors: Sergio Slepczuk & Hernán Estevez
Animators: Mariano Farías, Hernán Estevez,
Carol Erique,
Pablo Pargament, Esteban Blazquez
Characters animation Director
: Sergio Slepczuk
Animators: Carol Erique &
Jorge Marinucci
Lithing & shading: Mariano Farías,
Benjamín Jagusziecszko, Javier Eyherabide, Daniel Rivas
Simulations: Victoria Kociman,
Javier Eyherabide,
Luis López
Lead CG: Benjamín Jagusziecszko
Modelling: Benjamín Jagusziecszko, Nicolás Reyna, Pablo Grebe
Rigging: Benjamín Jagusziecszko
Lead & Compo: Max Lagraña & Sebastián Pellegrino
Music: Jesús Mucci
VO: Jonah Schwartz
Exports & subs: Paula Pescio