Motion Identity
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Based on the brand design developed by Erretres, we brought M+ to life through motion — using the “+” as the core of every transition and movement. A dynamic system where animation amplifies the idea that M+ always has more to offer.
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Directed & Produced by Plenty
Client: Movistar+
Country: Spain
Year: 2020-21
Animating the “+”
We helped M+ bring their brand to life through motion — using the “+” as a guiding symbol for movement and transitions. A dynamic system where every animation reinforces the idea that M+ always has more to offer.
We won a Laus!
Credits
Client: Telefónica
Conceptual and Creative Development: Sopa
Graphic Design Direction: Erretres
Plenty team:
Creative Direction: Victoria Sánchez
Line Producer: Valeria Gigli
Design: Lu Izco
Animation Direction: Hernán Estevez
Animation: Martín Muerza, Pablo Ferreiro, Juan Di Carlo
Music: Lolo Micucci & Javier Zubizarreta