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We joined Ualá to bring motion to their brand — translating their visual identity into a dynamic system that feels bold, human, and fluid. A mix of tech precision and friendly motion that reflects the brand’s spirit of innovation and accessibility.
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Directed & Produced by Plenty
Client: Ualá
Country: Latam
Year: 2022
Everyday Life in Motion
We created a full-CGI world for Ualá, bringing their app’s benefits to life through relatable characters and simple, joyful motion. With warm colors and everyday scenes, we showed how technology can feel natural, human, and part of daily life.
Credits
Client: Ualá
Plenty team:
Art Director: Francisco Capuzzi
Executive Producer: Pedro Reales & Gladys Esquivel
Concept Direction: Victoria Sánchez
Strategic Direction: Maju Dorado & Victoria Sánchez
Script Development: Victoria Sanchez & Melisa Fernández
Producers: Marina Dominioni & Daniel Bóveda Paz
Animatic: Sergio Slepzuck
Layout Camera: Sebastián Pellegrino
Concepts: Francisco Capuzzi, Daniela Marello & Nohely Wild
2D Sets & Assets Design: Ganztoll, Sticky Studio
2D and Character Animation Director: Sergio Slepzuck
Motion Graphic Director: Hernán Estevez
Character Animation: Jorge Rausch & Brian Remesnitzky
Modelling: Juan Miyagi & Juan Elias
Character Modelling: Pablo Focareta
Rigging: Hernan Guerra & Dario Lucero
Shadding & Lighting: Benjamin Jagusieczko, Juan Elias, Nicolás Reyna, Juan Levinton
Compositing: Maximiliano Lagraña & Sebastián Pellegrino
Music: Lolo Micucci