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Sony Channel wanted us to one of their tv segments:
Miércoles de Película (Movie Wednesdays).
It was a refreshing project since we love doing branding, and this one was no exception. We definetely enjoyed it. Hope you do to!
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Directed & Produced by Plenty
Client: Sony
Country: Latam
Year: 2024
Modular Colorful Experience
We aimed at making a colorful and creative rebrand.
A simple yet vibrant design foundation is set by a modular grid.
Flowing from right to left, mirroring the motion of rolling film, ensuring an engaging visual experience.
Illustrations and footage seamlessly merge cinematic and home comforts (from TV devices and film rolls to snug slippers and buckets of popcorn) with the images from your favourite movies.
Animated on a rhythmic double-tempo, it almost feels like a heartbeat ♡.
Color
We based the color palette on the opposing hues of blue and orange ever present in the warmth of our home lights and the cool glow of TV screens, or in the coziness of our homes contrasted with the cold night outside.
The system also incorporates secondary colors (pink, green, and yellow) to create a richer, more vibrant feel. After all, it’s all about enjoying a happy moment :)
Illustrations
We complemented this with a set of simple yet bold and distinctive illustrations that speak to cinema and movies and, of course, the convenience and comfort of watching them at home.
Simple loop animations bring these illustrations to life, each telling its own small story and contributing to the overall lighthearted and fun spirit.
Overview
Credits
Client: HBO LABS
Creative Director: Raul Hernández Mezerhane
Sr. Art Director: Jesús Martinez
Brand Manager: Carolina Grau
Directed by: Plenty
Art Director: Pablo Alfieri & Andres Reisinger
Animation Director: Mariano Farías
Production: Inés Palmas
Design: Andrés Reisinger, Sebastian Curi, Agustín Schilling, Carolina Carballo, Elda Broglio, Pablo Alfieri & Mariano Farías
2D Animation: Hernan Estevez, Mariano Farias & Sebastian Curi
Scripting: Agustin Schilling
3D Modeling: Andrés Reisinger, Sebastián Curi, Matías Petroli, Juan Martin Miyagi & Agustín Schilling
3D Animation: Hernán Estevez, Sebastian Curi, Agustín Schilling, Hernán Estevez, Mariano Farías & Matías Petroli
Shadding, Lighting & Rendering: Agostina Carrera, Andrés Reisinger, Matías Mastrogiano & Sebastián Curi
Compositing & Postproduction: Matías Mastrogiano, Sebastián Curi & Pablo Alfieri
Montage & Edition: Mariano Farías
Music and Sound Design: Juan Tortarolo & Mil Cables