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We designed and animated eight complete sticker packs for WhatsApp, each one capturing a different mood and personality. From everyday reactions to playful moments, every pack turns emotion into motion — expressive, fun, and full of character.
Through colour, shape, and timing, we brought tiny stories to life, making each sticker feel spontaneous, real, and ready to live in every chat.
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Directed & Produced by Plenty and 1stAveBa.
Client: Meta
Country: USA
Year: 2023
The artist’s hand
Adapting to different styles
Color
Credits
Client: Meta
Plenty Team:
Executive Creative Director: Mariano Farías
Executive Production: Gladys Esquivel & Pedro Reales
Coordinator: Stefanía Aizaga, Melisa Fernández
Production Asist: Julia Chighizola
Art Direction: Francisco capuzzi & Fiona Lesa Brown
Design: Federico Posadas, Mariano Aponte, Lucila Perini, Teresita de Angelis, Guido Ferro, Leo Yorka, Cachete Jack, Juan Barabani
Animation Director: Sergio Slepczuk
Animation: Teresita de Angelis, Leonardo Martín, Agus Bobadilla, Pablo Ferreiro, Santiago Luque, Maximiliano Vera, Daiana Belsito, Damian Oscroli, Santiago Benito Zamora, Juan Manuel Esteva, Andrea Miramont, Agustina Ceballos, BeluQ, Melisa Pighin
Optimization & delivery: Maximiliano Vera & Mauro Bressan