This is a very special project for us, it's about Plenty More, our new decentralized creative agency.
We had to make clear why we were doing this initiative which implied generating a clear context but we didn't want to lose the fantasy that animation has always given us, so we worked hard on the script to meet our expectations.
A big part of our team collaborated during all the production, which made everyone leave their mark and deepen their capabilities.
We got into character design, this time being our own client, and the process was very enriching.
Atypical profiles, bright colors, hypnotic transitions and unexpected textures were the guidelines for the whole piece.
2D Process & Exploration