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Uala

Year
2022
Industry
Uala
Services
3D Animation
CGI
Characters
Visual Identity

Uala approached us with a fun idea: they wanted a full cgi spot to explain the benefits of their app, and to bring the user closer to the services they provide.

With or minds set on explaining all the possibilities the company has to offer, we developed the characters in daily situations, and sought to convey how easy-to-use and intuitive the app is.


We used a color palette that initially derived from the brand itself, and we added some shades that convey warmth and simplicity. Then we got down to design the several sceneries, both outdoors and in the comfort of home. They all give you a sense of intimacy, simplicity and freedom. The end result is this cheerful and positive piece that shows how the digital world can coexist in our daily life in a natural way.

Character development
From the starting look dev, our first 2D explorations, both on paper and digital, until we reached the final result in CGI, we developed these lovely characters taking all into consideration: the clothes they wear, their gestures and expressions, the movement of their hair, the spaces they inhabit and, of course, their pet!

Hairing up

Going 3D

Thanks!

Credits

Art Director: Francisco Capuzzi

Executive Producer: Pedro Reales & Gladys Esquivel

Producer: Marina Dominioni & Daniel Bóveda Paz

Animatic: Sergio Slepzuck

Layout Camera: Sebastian Pellegrino

Concepts: Francisco Capuzzi, Daniela Marello & Nohely Wild

2D and Character Animation Director: Sergio Slepzuck

Motion Graphic Animation Director: Hernan Estevez

Character Animation: Jorge Rausch, Brian Remesnitzky

Modelling: Juan Miyagi, Juan Elias

Character Modelling: Pablo Focareta

Rigging: Hernan Guerra, Dario Lucero

Shadding & Lighting: Benjamin Jagusieczko, Juan Elias, Nicolás Reyna, Juan Levinton

Compo: Maximiliano Lagraña, Sebastian Pellegrino

Designers: Sticky Studio, Ganz Studio


Conceptual development, strategy & script: Plenty More Agency

Conceptual Direction: Victoria Sanchez

Strategic Direction : Maju Dorado & Victoria Sanchez

Script Development: Victoria Sanchez & Melisa Fernandez


Music: Lolo Micucci

Client: Ualá