WhatsApp - Stickers

WhatsApp – Stickers

WhatsApp Sticker’s Program purpose is to bring users closer together by helping them communicate effortlessly.

To achieve this, stickers must be useful, expressive, and relevant. And always help push real uncomplicated communication.

Year
2024

Category
Branding
Characters
Featured
Motion Design

Being as it is, a creative destination fueled by real human connection, they need to provide a range of options, a big spectrum of communication, where all stickers are designed for real maximum expression, both in meaning and style.

The artist’s hand

Adapting to different styles

Color

WhatsApp palettes are warm, have inclusive skin tones and wide value range for accessibility to help users feel close.

Color is also used to achieve brand distinction and visual cohesion across disparate styles.

Credits

STICKER PACKS: Travel & Pets

Cliente: Whatsapp

Production Company: 1stAveMachine

Executive Production: Lucio Fiorentini, Raquel Barreto

Line Producer: Vanesa Paredes

Production Company: Plenty

Executive Creative Director: Mariano Farias

Executive Production: Pedro Reales, Gladys Esquivel

Production: Stefania Aizaga

Direction: Francisco Capuzzi

Design: Francisco Capuzzi, Federico Posadas

Animation: Pablo Ferreiro, Santiago Luque, Leonardo Martin, Agustina Bobadilla, Teresita de Angelis

STICKER PACKS: Summer, Plants & Frogs

Cliente: Whatsapp

Production Company: 1stAveMachine

Executive Production: Lucio Fiorentini, Raquel Barreto

Line Producer: Vanesa Paredes

Production Company: Plenty

Executive Production: Pedro Reales, Gladys Esquivel

Production: Stefania Aizaga

Direction: Francisco Capuzzi

Design: Mariano Aponte, Lucila Perini

Animation Direction: Sergio Slepczuk

Animation: Pablo Ferreiro, Leonardo Martin, Maximiliano Vera, Teresita de Angelis, Daiana Belsito, Damian Oscroli, Santiago Benito Zamora, Santiago Luque, Juan Manuel Esteva

STICKER PACKS: Rakhi, Back to University, Zodiac & Rabbit on the Moon

Client: Whatsapp

Production Company: 1stAveMachine

Executive Production: Lucio Fiorentini, Raquel Barreto

Line Producer: Vanesa Paredes

Production Company: Plenty

Executive Production: Pedro Reales, Gladys Esquivel

Production: Stefania Aizaga, Melisa Fernandez

Direction: Victoria Sanchez

Art Direction: Fiona Lena Brown

Design: Teresita de Angelis & Mariano Aponte (Rakhi), Guido Ferro (Back to University), Cachete Jack (Zodiac), Juan Barabani (Rabbit on the Moon)

Animation Direction: Sergio Slepczuk

Animation: Pablo Ferreiro (Lead), Maximiliano Vera, Daiana Belsito, Damian Oscroli, Santiago Benito Zamora, Santiago Luque, Andrea Miramont, Agustina Ceballos, Belo Qu, Melisa Pighin

Delivery & Optimization: Maximiliano Vera, Mauro Bressan