PlentyMore

Dune London Bug

On this occasion, Dune, a London born, globally worn brand born in 1992 came to us again to create a series of animated pieces set in London to showcase the Dune London Bug, a distinctive detail that accompanies the handbags and other accessories in the premium collection of the brand.

Year
2025
Category
Featured
Motion Design
Product

Christmas Magic



After preparing a nice cup of hot chocolate by the fireplace, we soaked up the Christmas magic to bring the bug to life. Through a brief story, we showed how it originated, from its drawing on paper to its magical materialization.


The challenge was how to show the assembly of the crystals and the classic gold finish that distinguishes the bug's parts, to tell a story where the bug is the protagonist.

Luxury Bug



Something we share with Dune is being passionate about our products and attention to detail is our mantra. Based on this premise, we decided to create a demo showcasing the luxury materials of it´s main product.

Credits

Client: DUNE


Plenty Team:

Executive Creative Director: Mariano Farias

Executive Production: Gladys Esquivel, Pedro Reales

Coordinator: Marina Dominioni

Director: Javier Eyherabide

Art Direction: Javier Eyherabide, Leonardo Martin

Design: Javier Eyherabide, Leonardo Martin, Nicolás Reyna

Animation: Hernán Estevez, Leonardo Martin, Juan Ignacio Garay, Juan Pablo Prada

Houdini Artist: Juan Ignacio Garay

Modeling: Benjamin Jagusieczko, Sebastian Pellegrino, Juan Pablo Prada

Compositing and CC: Maximiliano Lagraña, Nicolas Pellegrino, Sebastian Pellegrino


Sound: Lolo Micucci

You may also like: