Movistar Plus+ - Exploring a new motion identity

Movistar Plus+ – Exploring a new motion identity

We love imagining possible scenarios and exploring different directions for the motion identity of each brand.

This time, we had the pleasure of working with the Movistar Plus+ team to explore ways of communicating vibrant, colorful emotions.

Year
2025

Category
Branding
Featured
Motion Design

For the various moods we wanted to express, we used the “M” as the main element and incorporated three key resources: blur, light, and color.

With blurring, we aim to evoke mystery and create anticipation, coming from an undefined world where everything is yet to be discovered

By using light, we create moments of revelation and start to highlight the figures that are part of the brand.

What if…
Finally, we explored the possibility of adding a universe of colors to the brand's current identity.

Credits

Client: Movistar Plus+

Executive Creative Director: Mariano Farias, Victoria Sanchez

Executive Producers: Gladys Esquivel, Pedro Reales

Producer: Paula Pescio

Art Director: Luis Lopez

Art: Leonardo Martin, Nicolas Reyna

Camera Layout: Hernan Estevez, Juan Ignacio Garay

Animation: Hernan Estevez, Juan Ignacio Garay

Compositing: Maximiliano Lagraña, Nicolas Pellegrino

Music: Lolo Micucci