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Universal – Rebrand

Year
2022
Industry
Universal
Services
Animation
Motion

"The Big Bang of Branding"

Developing the brand identity for five new linear-subscription channels for Latin America, associated with the leading Universal brand and which will be complemented by the Universal Plus streaming platform, was challenging.
However, one we took upon with great enthusiasm.

After developing the initial concepts, we brought them to life through the use of vibrant colors and geometric shapes that create a sense of movement, energy, and excitement.
We got inspiration from the origin of all, the Big Bang, the universe, different dimensions, portals, and expansion.



We believe the result is a solid and differentiated identity system that feels fresh and exciting while still rooted in the familiar Universal brand.

Process

Credits

Branding Agency: Plenty & Plenty More

Creative Director: Victoria Sanchez & Mariano Farias

Executive Producer: Pedro Reales, Clara Etcheverry & Gladys Esquivel

Producer: Pilar Ruarte & Estefania Aizaga

Art Direction: Francisco Capuzzi

Design: Lucia Izco, Luis Lopez, Mauro Bressan & Agustina Bobadilla

Animation: Pablo Ferreiro

Compo: Maximiliano Lagraña

Music: Matias Schiselman


Client: Universal