Universal – Rebrand
"The Big Bang of Branding"
Developing the brand identity for five new linear-subscription channels for Latin America, associated with the leading Universal brand and which will be complemented by the Universal Plus streaming platform, was challenging.
However, one we took upon with great enthusiasm.
After developing the initial concepts, we brought them to life through the use of vibrant colors and geometric shapes that create a sense of movement, energy, and excitement.
We got inspiration from the origin of all, the Big Bang, the universe, different dimensions, portals, and expansion.
We believe the result is a solid and differentiated identity system that feels fresh and exciting while still rooted in the familiar Universal brand.